Did you know that only a few people have ever bought a car from a woman?
This is according to research published by Car Dealer Magazine, which shows that 70% of car buyers, out of their pool of 3000 people surveyed, have never bought a car from a woman.
And while we don’t claim to have all the answers, at Carparison we want to do more to help change that.
We know that leasing a car is a huge financial commitment, second only to buying a home, and there can be a lot of anxiety surrounding that.
The age-old stereotype of the industry doesn’t help matters, with the motor world still, in 2023, being a male-dominated place. We’re proud that our business bucks the trend, with 41% of our company identifying as female, compared with an industry average of 20%.
This gives us the opportunity to introduce a new trial, where if it feels more comfortable for you, you can request to speak to a female member of our sales team through our website contact forms.
This trial will run from 1 April 2023 until 31 June 2023, with the potential to extend the scheme to all communication channels thereafter.
This is our way of doing something to change Car Dealer's shocking statistic, as well as being part of our wider aim to make Carparison a more inclusive place so everyone can feel comfortable leasing their next car.