Vehicle leasing company offers customers the choice of female-only automotive advice
Carparison says customers should be given the choice to speak with a female employee from enquiries through to sales.
Devon-based leasing company, Carparison, are offering customers the option of speaking to a female member of the team in an effort to make customers feel more comfortable when doing business with the automotive industry.
Carparison’s decision follows the publication of several automotive industry surveys, which shockingly show that nearly 70 per cent of car buyers have never bought a car from a female sales representative. It also follows the company’s recent realisation that only 22 per cent of vehicle finance deals are signed by women.
Head of Sales, Charlotte Channing-Jones explains: “Past surveys and our own research has shown us that very few people have bought cars from women. We want to help change this pattern in the automotive industry.”
She continues: “At Carparison, more than 40 per cent of our staff are female and we want people to be able to have an open and honest conversation with us about the purchase of a vehicle. The truth is, it may be that a customer would feel more comfortable speaking to a female about their automotive requirements and we’re fortunate to be able to facilitate that.”
Carparison are piloting the inclusion of a question in their online enquiry forms, asking if the customer would prefer to speak to a female member of the team. This will be live for three months, from 1 April 2023.