Introducing Perseus: The future of premium electric driving

Meet Perseus, the new name shaking up the EV industry. Let’s take a closer look.

A fresh force is emerging in the world of premium electric vehicles, and it’s one you’ll want to remember.

Say hello to Perseus Motor Corporation—a British brand on a mission to redefine electric mobility by combining luxury, cutting-edge AI, and performance without compromise.

But Perseus isn’t just about making cars.

It’s about setting a new standard, proving that premium EVs can be thrilling, intelligent, and accessible all in one neat package.

And before you roll your eyes at yet another EV start-up, this one has some serious backing.

Luxury, performance and smart technology – without the wait

Most premium EVs demand patience—lengthy development cycles, slow rollouts, and high costs.

Perseus is changing the game with a smarter, more streamlined approach.

By leveraging advanced platform-sharing strategies, they’re accelerating innovation, bringing high-end electric vehicles to market faster than ever.

Perseus are promising a smart, intuitive driving experience powered by next-gen AI and Human-Machine Interfaces (HMI), ensuring that every drive feels as seamless as it is exhilarating.

A compact SUV to lead the charge

Perseus has big ambitions, but they’re starting strong with a vehicle that speaks to modern drivers—a premium compact SUV.

Set to launch in 2027, this first model is designed to blend efficiency, intelligence, and elegance.

With an emphasis on sleek design and industry-leading AI integration, it promises to be a true game-changer in the premium EV market.

A mysterious first look

Perseus has teased its upcoming SUV with a single, shadowy image.

And while it doesn’t reveal much beyond a set of sleek headlights, we do know this: it’ll prioritise performance, technology, and premium value.

They’re aiming straight at the likes of the Porsche Macan Electric, Tesla Model Y, and the BMW iX3, but with a uniquely British twist.

Driven by experts, built for the future

Perseus isn’t just a dream cooked up in a boardroom—it’s being shaped by people who know cars inside and out.

The team includes ex-Bentley and Lotus experts, and it’s working with an undisclosed-but-major European OEM to provide a cutting-edge platform.

But that’s just the start.

The design is in the hands of a renowned (secret) Italian styling and engineering house, who are apparently responsible for shaping some of the most striking cars in history.

They’ll also handle testing and validation, ensuring this SUV isn’t just fast on paper, but impressive on the road.

A vision for the future of driving

Perseus isn’t just launching another luxury EV brand—it’s creating a movement.

With a high-efficiency but low cost model, they’re making premium electric vehicles more attainable, proving that high performance and smart technology don’t have to come with an exclusive price tag.

Their mission? To unite humans and machines like never before, delivering vehicles that are as intuitive as they are powerful.

Ready for the revolution?

With a compact SUV leading the way and a bold vision for the future, Perseus is poised to make an impact in the premium EV space.

This isn’t just another electric car brand—it’s the start of a smarter, sleeker, and more exciting way to drive.

Keep your eyes on Perseus. 

The road ahead is electric, and they’re leading the charge.

FAQs about Perseus

When was Perseus founded?

Perseus Motor Corporation was incorporated on 11 May 2024.

It was established with the vision to redefine the premium electric vehicle market and offer a fresh approach to electric mobility.

Who are Perseus?

Perseus Motor Corporation is a British premium electric vehicle brand focused on blending luxury, performance, and cutting-edge technology.

The company aims to deliver high-performance electric vehicles with intelligent AI integration and exceptional design.

Where are Perseus based?

Perseus Motor Corporation is based in the United Kingdom. The company is committed to reshaping the future of electric driving from its British roots.

Who owns Perseus? Who is the CEO?

Perseus is led by CEO and founder Mohammed Yehya El Bakkali.

The company is backed by a team of experienced experts in the automotive industry, including former leaders from Bentley and Lotus.

What does Perseus do?

Perseus designs and manufactures premium electric vehicles that combine cutting-edge AI, sleek design, and high performance.

The company’s goal is to make luxury electric driving more accessible while focusing on innovative technology and sustainability.