Meet the newest luxury electric brand, Lucid Motors
The original electric disrupter being challenged by a new upstart. It’s a tale as old as time. Or, well, it’s a tale as old as Tesla.
Polestar took on the challenge and won, with the Polestar 2 posing a viable – and very good – alternative to the Tesla Model 3. And now Lucid Motors have entered the electric ring, bringing with it the Lucid Air – a rival to the Model S.
But Lucid doesn’t see itself as a big Tesla rival. Its sights are set on the top of the luxury tree, with Lucid positioning the Air as an environmentally friendly alternative to the three big German limos – the Audi A8, the Mercedes-Benz S-Class, and the BMW 7 Series.
And with former Tesla VP and the so-called ‘father’ of the Model S Peter Rawlinson at the helm, Lucid have got big dreams to conquer the electric world.
But does the first vehicle launched by Lucid match up to expectations?