Catchy car slogans and taglines...
We uncover some of the most iconic taglines in the history of motoring – but can you guess the brand?
Brand image is key in the automotive world. It doesn’t matter how technically brilliant your vehicle production is, if you aren’t projecting the right image, chances are you’re going to be missing out on some all-important customer loyalty. Don’t believe us? Hop in a time machine and head back to the 80s and see what the bods at Skoda have to say about it.
Hitting the right note with a brand slogan takes a lot of effort and many well-known manufacturers have changed tactics over time to accurately reflect their customer demographic. Nothing wrong with that – change is healthy, after all.
One thing is certain though, when vehicle brands get it right, the general public don’t forget it. Much like a great advert, a great tagline will stay with you forever. We’ve picked our top ten favourites of all time – how many of these memorable taglines do you remember?